Press Release Summary: Leading Cycle Marketplace Empowers Dealers to Generate, Capture and Measure Leads
Press Release Body: Cambridge, MA - February 19, 2008 - eStara, the leading provider of e-commerce optimization services, today announced that CycleTrader.com, the leading provider of classified ads for motorcycle, PWC and snowmobile buyers, is rolling out a dealer solution based leveraging Click to Call and Call tracking from eStara. Dubbed Full Throttle, the solution is designed to maximize sales conversion and measurement for Cycle Trader dealers.
"Cycle Trader is focused on providing maximum value and functionality to its growing network of 2000+ dealers," said Jim Jensen, Brand Manager at CycleTrader.com. "Our Full Throttle Solution, based on technology from eStara, provides dealers unique tracking numbers for online and offline advertising efforts and click to call functionality for online listings. Cycle Trader dealers now have the ability to optimize their online efforts, avoid lost leads and measure the effectiveness of their online and offline advertising all through a single, familiar portal."
The Full Throttle Solution leverages an array of solutions from eStara including Click to Call which allows motorcycle buyers to navigate seamlessly from the Web to phone from Web sites, emails or directory listings. Dealer listings are Click to Call-enabled by embedding a button on their listing and in turn, offer prospects a channel to immediately connect by phone. For consumers who choose to research online but prefer to purchase offline, Click to Call provides an instant connection, with immediate personal contact and support.
eStara Call Tracking quantifies incoming leads for easier acquisition, retention and sourcing. Cycle Trader will consolidate its multi-vendor call tracking with eStara to receive a 360 degree view of every caller, call recording and dynamic call routing, ensuring advertisers receive local leads by geo-targeting where inbound calls are being initiated.
eStara's full suite will be integrated with Cycle Trader's inventory management system to provide dealers a single and familiar repository for all caller data and reports. As the final component of its Full Throttle solution, Cycle Trader will be adding Save & Send in the near future; this will allow users to save listings on their preferred devices and forward them to potential buyers, acting as a referral tool.
"Increasingly, tracking and measuring the impact of online and offline initiatives in a single view is helping smart marketers like Cycle Trader prove ROI and add value to its dealer network," said Shari Solis, vice president, media at eStara. "eStara Click to Call and Call Tracking provide Cycle Trader the tools they need to build a loyal and growing dealer network without requiring them to adopt a new system or manage multiple vendor relationships. It provides them a far more detailed look at effort versus results, far beyond traditional call measurement capabilities."
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About Cycle Trader CycleTrader.com is part of the Dominion Enterprises network, a leading network of websites serving buyers and sellers in the new and used vehicle marketplace. Categories include Boat, RV, Collector and Specialty Vehicles, Motorcycles, ATVs, Equipment, and General Merchandise. CycleTrader.com is an operating unit of the Electronic Media division of Landmark Communications. Dominion Enterprises motorcycle and power sports publications include Cycle TraderŪ and WalnecksŪ.
About eStara eStara is a leading provider of e-commerce optimization services designed to enhance online sales and ebusiness initiatives. Delivered in a software-as-a-service model, eStara powers the world's most recognized brands -- including Continental Airlines, Chrysler, Dell Financial Services, and Superpages.com - to help them engage customers with the right form of contact at the right time to increase revenue, reduce Web site abandonment and improve customer satisfaction. eStara is owned by ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG\'s filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user\'s Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara\'s product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.
For inquiries: Tucker Walsh ATG +1.617.386.1159 twalsh@atg.com http://www.atg.com/
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